Hey Sue, in the short video, I just wanted to do a quick run-through of Facebook ad settings and targeting for businesses like gyms, CrossFit, personal trainers, and anyone selling fitness-related products or services in a local area. This could be within a few miles of your location or the city you serve. When it comes to lead generation and acquiring new members or customers on Facebook ads for fitness businesses, there are a few things to consider. The specifics of how you set up your Facebook ads and targeting are not the most important part. In fact, they might be the least important part. The crucial aspect is the offer and message you have in your promotion. It needs to be a good offer, something that people want. Now, let's look at some basic settings that can be used for fitness business campaigns. These settings will work as long as your offer and message are appealing to your target audience. We will focus on lead generation, offering something like a free assessment, trial, or class for new customers. The aim is to convert these leads into long-term customers. Having an attractive offer is crucial. Regardless of what you do on Facebook, if your offer is not appealing to your target audience, it won't make a difference. However, if you have a compelling offer, you don't need to be a Facebook expert. You just need to understand the basics. In addition to the Facebook Ads setup, we will also explore some funnels that can be used on ClickFunnels for fitness businesses. This will help you guide people to the right place when they click on your Facebook ads. Now, let's quickly go through the Facebook Ads setup. Our marketing objective here is conversions. We want people to take action, whether it's filling out an application...
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